A client asked something we couldn't answer
In 2024 a client asked us a simple thing. "When someone asks ChatGPT for the best agency in our field, do we come up?"
We're a search agency. We should have known. We didn't. Nobody had a tool that could tell us, so we did it by hand — typing prompts into four chatbots, screenshotting answers, counting names in a spreadsheet. It was slow, and it bothered us.
Being found stopped meaning ranking
For twenty years, getting found meant climbing Google's list of blue links. That game had tools, dashboards, a whole craft. We knew it well.
Now a growing share of your buyers skip the list. They ask an AI, and it hands back a short answer that names a few brands — or none. If you're not one of the names, you're invisible. And unlike a Google ranking, you can't even see it happening.
So that's what ECHO does. It runs the real questions your buyers ask across ChatGPT, Claude, Perplexity and Gemini, every week, and shows you where you stand against your competitors. Not a black box. Not a quarterly PDF nobody opens. A cockpit you check like you'd check your analytics.
An agency that ships, building its own tool
PIXELS AG has existed since 1978, founded as a classic ad agency in Luzern. In 2015 Pascal Arnold started the digital side; the two merged in 2018. That's over 45 years of communication craft plus the muscle to actually build and ship.
ECHO is what happens when an agency that solves its own problems refuses to wait for someone else to solve this one. The cube in our logo says it best — a solid thing, seen from every side, reflecting whatever surrounds it. Not a bad way to think about your brand inside an AI answer.